I started PENUM because I noticed something missing.

Every room in my home carried a considered scent - candles in the living room, hand wash in the bathroom, a diffuser in the hallway. But the fabric I wore against my skin every day smelled like nothing. Or worse, like detergent.

PENUM is a concentrated laundry parfum. You apply it to wool dryer balls before every cycle. The heat of the dryer delivers the fragrance to your laundry, and a proprietary carrier system keeps it there.

Series 001 is Midnight Umbra - night-blooming woods, dark vanille, rich musk.

Formulated and hand-poured in Adelaide, South Australia. This is small-batch. Intentional. Not for everyone.